I’m a human-first marketer who believes great products deserve stories that feel as real as the people they serve. My career has been a mix of strategy and creativity, shaped by curiosity and a belief that people should guide the way. Analytics is my compass, creativity is my toolkit (off-late a bit of AI too), and empathy is the thread that ties it all together.

One of my proudest moments was leading an A/B testing framework that spread across the entire organization a change that not only improved results but got me recognition from teams I hadn’t even worked with before. I’ve been a campaign strategist, analyst, and product storyteller, and each role taught me how data sharpens creative ideas and how the right story can change how a team sees their work.

Colleagues tell me I bring energy, a can-do attitude, and an enthusiasm for learning that makes it easy to try new things together. For me, the best projects are the ones where teams feel inspired and customers feel understood.

Outside of work, I get lost in books, usually historical fiction or YA and love cooking, especially meal prepping for the week ahead. My phone is full of sunset photos, my freezer is full of ice cream, and my mornings don’t start without coffee. Sitcoms keep me laughing at night, and a good Sauvignon Blanc is my go-to for slow weekends.