Pricing Strategy
Pricing Strategy
A real-world pricing case study for a premium specialty fabric manufacturer navigating competitive pressure in a duopoly market. This project applied elasticity modeling, competitive positioning, and price-volume trade-off analysis to determine the optimal Q4 price point. The recommended midpoint strategy balanced market share recovery with sustainable margins while avoiding a destructive price war.
A real-world pricing case study for a premium specialty fabric manufacturer navigating competitive pressure in a duopoly market. This project applied elasticity modeling, competitive positioning, and price-volume trade-off analysis to determine the optimal Q4 price point. The recommended midpoint strategy balanced market share recovery with sustainable margins while avoiding a destructive price war.
Objective
Identify optimal price point via elasticity analysis.
Objective
Identify optimal price point via elasticity analysis.
Objective
Identify optimal price point via elasticity analysis.
Approach
Modeled competitive pricing scenarios with sensitivity data.
Approach
Modeled competitive pricing scenarios with sensitivity data.
Approach
Modeled competitive pricing scenarios with sensitivity data.
Takeaways
Balanced price captured share, preserved margins.
Takeaways
Balanced price captured share, preserved margins.
Takeaways
Balanced price captured share, preserved margins.
Application
Premium product pricing & positioning strategy.
Application
Premium product pricing & positioning strategy.
Application
Premium product pricing & positioning strategy.
Example Appication
